Chris and Todd will address: • The benefits of event–driven, triggered marketing • Introducing and selling the solution to executive management • Identifying the "best" automated marketing opportunities through analysis • Building the process to surface trigger opportunities • Examples of acquisition, cross-sell and retention triggers • Arbitrating between multiple opportunities and channels • Conversion reporting and testing You’ll come away with an understanding of the benefits of Automated/Triggered Marketing along with the foundational knowledge to bring this to your organization.
• The benefits of event–driven, triggered marketing • Introducing and selling the solution to executive management • Identifying the "best" automated marketing opportunities through analysis • Building the process to surface trigger opportunities • Examples of acquisition, cross-sell and retention triggers • Arbitrating between multiple opportunities and channels • Conversion reporting and testing
Where: Windows on the River at The Powerhouse Time: 11:30 a.m. – 1:30 p.m. Parking: $1.00 Cost: $25.00 DMA Cleveland Members, $35.00 Non-Members Reserve Your Seat Today. Contact Louise at the DMA Cleveland office by September 5, 2008, Ph: 216.241.8188 Fax this form to: 216.696.2582
In order to continue to deliver lunch & learn seminar topics that are most relevant to you, our Direct Marketing guests and Members, we need your feedback! E-mail Dena Crow with any suggestions.Here's a Preview of What's to Come: Triggered Marketing with Office Max and THMG Ltd Direct Marketing and Electoral Campaigning with Carol Haslett Consulting Presentations from National Association of College Stores, Xerox and more!