Market Segment Manager

A marketing leader to analyze market segments and sub-segments and

identify those of highest opportunity. Build a comprehensive marketing

strategy that drives & enables profitable growth within those segments.

Lead implementation of marketing plan for assigned segments. Work

collaboratively with product management to efficiently align products,

services, assets and working capital with targeted markets to maximize

EVA growth. Build segment business development opportunity pipeline.

-Drive top to bottom line segment growth

-Develop executable strategic plan for segment

-Build strong cross organizational relationships between FRNA and key

end users.

-Track and report monthly segment financial performance

-Analyze segment product & customer profitability

-Create and continuously optimize customized product portfolio for

segment

-Drive business development effort on most attractive opportunities,

products and customers

-Determine segment size, growth & share by converter & end user

-Define relevant sub-segments & key players within market

-Track key segment trends: i.e. product, decoration, supply chain, etc.

-Determine strategy by end-user, product, customer for each key market

segment

-Inform FRNA strategic planning process

-Run promotions when appropriate

-Identify and communicate cost reduction opportunities

-Execute segment performance reporting monthly and follow up on action

plans

-Bachelor's degree

-Master's degree preferred

-1 - 4 years experience in marketing or consulting